These tools allow you to quickly and easily find out where your company/brand is referenced online. One way to do this is through monitoring brand and website mentions using a tool like BuzzBundle or Social Mention. While we know that unlinked references and mentions are increasingly important in terms of rankings, building followed links to your site should still be a key part of your link building strategy.
If you're looking for pro tips, I put together a post " How to Guest Blog Anywhere" that should help you. This is a great indication that the site you've chosen is high quality and extremely relevant to your business and products. When deciding which sites to guest post on, a good rule of thumb is to ask yourself, "Would I guest post on this site even if I didn't receive a link?". Successful guest bloggers in 2015 have refined their strategies to focus not only on backlinks, but on building their brand online, establishing themselves as experts in their field, and increasing their search visibility (more posts on more sites = more potential to get their content indexed and ranking). Today's guest blogging is much more intentional – it’s about finding high-quality target sites in your industry, studying those sites, and building relationships with those sites' key players. His point - which is still often misunderstood - was that guest blogging solely as a means of acquiring links is passé. You're likely aware of the drama surrounding Matt Cutts' blog post, The Decay and Fall of Guest Blogging For SEO. The idea of guest posting to build links has been around for many years. But perhaps most interesting, longer posts (e.g., posts of 1,000+ words) pay off in the link building department, consistently generating more links than their shorter counterparts. Posts in list format, as well as “why” posts, also tend to generate more links. For instance, research-backed content, and content whose goal is to shape opinions generate significantly more links than other content types. A key finding of the study was that careful attention to content type, length and format can greatly increase the number of links a site acquires. A recent study by Moz and BuzzSumo analyzed one million online articles to learn more about what works best for increasing shares and links.
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